The team has released a series of digital rings of six-season NBA champions, as well as ticket stubs for the most memorable matches in the form of a non-fungible token.
FTX will be featured on the Santa Cruz Warriors club field, on the main team field during NBA 2K League games, and on broadcasts by the Golden Guardians e-sports team, including the Championship Series. League of Legends (LCS) enemy. Super Smash Bros and World of Warcraft.
As part of the agreement, FTX US will also donate 1 BTC each to three charities working on equality in education.
In November, the company signed a similar deal with the University of Kentucky basketball team.
As a reminder, FTX signed a five-year contract with MLB in June. The company previously received the rights to the NBA club’s name “Miami Heat”, which was renamed FTX Arena until year 2040 .
The crypto derivatives exchange then agreed with esports team TSM to rebrand for $210 million. She later announced plans to create an NFT marketplace focused on sports and entertainment.
In October, FTX acquired ad space during the broadcast of the NFL Championship Final (Super Bowl).
In December, it became known about the company’s plans to raise the estimate to $32 billion.